Summary

Paid Media, Strategy, Web Development, Email Marketing, and SEO for Gaming Company - From 0 to 57,000 followers on X (Twitter)

Solutions

Branding • Ecommerce • Experience • SEO • Web Design •

Client
orange-comet.com

Challenges

Logitech faced several challenges when the team approached Crowd in late 2021 to launch its latest innovation – the WONDERBOOM 3 speakers. The primary goal was to create a compelling storytelling campaign that effectively demonstrated the exceptional capabilities of these new speakers.

The creative proposition needed to go beyond simply showcasing product features and resonate with a diverse range of audience personas in multiple languages. There was a particular emphasis on engaging consumers in the United Kingdom, France, Spain, Germany, and Switzerland.

Logitech aimed to engage audiences across multiple markets. Targeting audio lovers, enthusiastic partygoers, and music loving families alike, the campaign had to convey the message that the WONDERBOOM 3 speakers were the ultimate choice..

  • 01

    Website

    Clarifying and translating insights into foundation and creative approach.

  • 02

    Paid Media

    Funneling the creative approach into concepts and design strategy.

Services

Logitech faced several challenges when the team approached Crowd in late 2021 to launch its latest innovation – the WONDERBOOM 3 speakers. The primary goal was to create a compelling storytelling campaign that effectively demonstrated the exceptional capabilities of these new speakers.

The creative proposition needed to go beyond simply showcasing product features and resonate with a diverse range of audience personas in multiple languages. There was a particular emphasis on engaging consumers in the United Kingdom, France, Spain, Germany, and Switzerland.

Logitech aimed to engage audiences across multiple markets. Targeting audio lovers, enthusiastic partygoers, and music loving families alike, the campaign had to convey the message that the WONDERBOOM 3 speakers were the ultimate choice..

  • 01

    Website

    Clarifying and translating insights into foundation and creative approach.

Results

  • 145%

    Growth in annual organic traffic revenue, generating new revenue of $1.5 million in 12 months

  • 78%

    Organic traffic increased by 78% to more than 850k annual visitors

  • 50K

    Paid traffic revenue increased by 49%, generating an additional $50k in revenue in just 2 months

  • 121%

    Growth in Pinterest pin impressions and 134% increase in total audience after only 1 month