SEO
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Capabilities
The Adaptia SEO Philosophy
At Adaptia, our SEO strategy has three core pillars: technical SEO optimization, content creation and revision, and backlink building. We believe that each of these three elements complements the other to create a powerful e-Commerce engine.
Technical SEO Optimization
From schema markup and 301 redirect plans to meta optimization, Adaptia has decades of technical SEO experience. Our expertise includes, but is not limited to:
- Website migrations
- HTML + XML sitemap creation
- 301 redirect plans
- Meta title + meta description optimizations
- Schema markup + implementation
- Canonical tag implementation
- Structured data code implementation
- Mobile + desktop domain optimization
SEO-Optimized Content Creation
At Adaptia, we believe that content creation, revision, + implementation is one of the most important aspects to a successful website. For this reason, our team has countless years of experience creating SEO-rich content that drives organic traffic results. Specifically, we specialize in:
- Keyword research
- Blog writing
- SEO-optimized PDP + PLP content creation
- Content revisions
- CMS Integration
- Content roadmaps and funnels
- Content implementation on all e-Commerce platforms (Wordpress, Shopify, Woo Commerce, and custom sites)
The Adaptia SEO Philosophy
At Adaptia, our SEO strategy has three core pillars: technical SEO optimization, content creation and revision, and backlink building. We believe that each of these three elements complements the other to create a powerful e-Commerce engine.
Technical SEO Optimization
From schema markup and 301 redirect plans to meta optimization, Adaptia has decades of technical SEO experience. Our expertise includes, but is not limited to:
- Website migrations
- HTML + XML sitemap creation
- 301 redirect plans
- Meta title + meta description optimizations
- Schema markup + implementation
- Canonical tag implementation
- Structured data code implementation
- Mobile + desktop domain optimization
SEO-Optimized Content Creation
At Adaptia, we believe that content creation, revision, + implementation is one of the most important aspects to a successful website. For this reason, our team has countless years of experience creating SEO-rich content that drives organic traffic results. Specifically, we specialize in:
- Keyword research
- Blog writing
- SEO-optimized PDP + PLP content creation
- Content revisions
- CMS Integration
- Content roadmaps and funnels
- Content implementation on all e-Commerce platforms (Wordpress, Shopify, Woo Commerce, and custom sites)
Process
Our process is focused on discovering the essential and letting it guide the way forward. We lean on 4 overarching steps to steer the way. At the heart of the process lies a transparent, iterative and collaborative approach to set the stage for a successful partnership.
01
Insights & Creative Approach
Clarifying and translating insights into foundation and creative approach.
02
Concept & Design Strategy
Funneling the creative approach into concepts and design strategy.
03
Design Explorations & Design Direction
Using the design strategy to explore and define a new design direction.
04
Production & Implementation
Production and implementation across touch-points based on the new direction.